The Fabled Rooster

Brand Development

food truck // minneapolis, mn

The Fabled Rooster is a veteran-owned food truck cooking up Southern-inspired chicken sandwiches in Minneapolis, MN. Their goal is to create good mood food. They take great pride in the quality of their food - using fresh, sustainable seafood & humanely-raised beef, chicken & pork, that is non-GMO fed.

I used a font that has feels a little Southern & that has a hint of a tattoo vibe (the owner loves tattoos!) The calling rooster & the hidden knife as the letter “T” gives the logo a bit of playfulness.