logo + Brand Design studio
creating simple and clean
designs with purpose
Specializing in logo development, brand development, brand collateral, package design, social media and Squarespace websites for start-ups, small businesses and creative entrepreneurs.
Various logos, The Herbivorous Butcher, Dunn Brothers, EuroNest, The Hive, Ben & Jerry's
I believe that less is more and that whitespace, clean lines & simplicity are the purest form of design.
I’m Kristen and I started White Loft Creative to create branding for start-up businesses with authentic heart & purpose. A logo shouldn't just be something that looks pretty - but it should speak to who the people behind the business are! It should communicate their mission and values to the people that matter most to them. I feel I am at my best when I am helping others build their business and achieve their dreams.
I was born and raised in Minneapolis, Minnesota. I love ice cream (Ben & Jerry's Americone Dream is my all-time fave), exploring new local coffee shops and hanging out with my doggo pal, Rufous. He's all over my Instagram feed if you want to see his curly, poodle face! Also worth noting - I'm a huge Star Wars nerd.