about me

I believe that less is more, and that whitespace, clean lines & simplicity are design in it's purest form.

I was born and raised in Minneapolis, Minnesota. I love ice cream (Ben & Jerry's Americone Dream is my all-time fave), exploring new local coffee shops and hanging out with my puppy pal, Rufous. He's all over my Instagram feed if you want to see his curly, poodle face! Also worth noting - I'm a huge Star Wars nerd.

I started White Loft Creative to create branding for start-up businesses with authentic heart & purpose. A logo shouldn't just be something that looks pretty - but it should speak to who the people behind the business are! It should communicate their mission and values to the people that matter most to them. I feel I am at my best when I am helping others build their business and achieve their dreams.